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Senior Marketing Executive
Job Posted: 3 days ago
Salary: £ 30,000 - 40,000 / Annum
Job Type: Permanent
Location: Thirsk, North Yorkshire
Expire in: 25 days
Job Description
Your new company
A trusted name in UK manufacturing, providing advanced building materials designed for modern construction challenges. Its dedication to innovation and sustainability sets it apart in the industry.
Your new role
Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand.
You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment.
Key Responsibilities
Lead and support the development and execution of integrated marketing campaigns across digital and print, including:
Website development and management
SEO strategy and implementation
PPC campaigns and tracking
Content planning and creation across formats
Design and production of event and training collateral
Paid social advertising (Meta, LinkedIn, TikTok, etc.)
Organic social media management and community engagement
Email marketing and campaign automation
Advertising (print/digital) and PR coordination
Design and sourcing of print collateral and branded merchandise
Conduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvement
Maintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIs
Carry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new growth opportunities
Prepare comprehensive monthly reports covering campaign performance, audience insights, and channel effectiveness for key stakeholders
Stay ahead of industry trends, platform algorithm updates, and best practices across digital channels, recommending innovative improvementsWhat you'll need to succeed
Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side
Proven experience managing multi-channel marketing campaigns with measurable results
Strong knowledge and experience in:
Meta Business Manager & Ads Manager
LinkedIn Campaign Manager
X for Business, YouTube Ads, TikTok for Business
GA4, GSC, and GTM
WordPress website management
Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)
SEMrush or similar SEO tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
Microsoft Office (PowerPoint, Word, Excel)
CIM, Meta, and/or Google certifications are highly desirable
Strong analytical mindset with the ability to extract insights and turn data into actionable strategies
Outstanding written and verbal communication skills
Meticulous attention to detail and ability to manage deadlines and competing priorities with minimal supervision
Highly motivated, self-starter with a passion for marketing innovation and continuous learning
What you'll get in return
A fast-paced, supportive, and collaborative working environment
Opportunities for career development and professional training
Company events
Company pension
Cycle to work scheme
Employee discount
On-site parking
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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