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Senior Marketing Manager
Job Posted: 7 hours ago
Salary: £ Competitive
Job Type: Permanent
Location: London
Expire in: a month
Job Description
We are partnering with a high growth, sales based consultancy arm of a leading Professional Services Recruitment Consultancy firm in London. They are looking to hire a Senior Marketing Manager into their London offices. This role sits in the global team and will have international remit.
Client Details
The business are a high growth arm of an established, global recruitment consultancy who are looking to hire a Senior Marketing Manager into their team, reporting to the Global Marketing Director. This role will be instrumental in developing a lead generation focused marketing strategy and for owning the ABM plan.
Description
Key responsibilities of the Senior Marketing Manager:
Working closely with sales leaders and Global Marketing Director, the Senior Marketing Manager will drive a proactive cross-channel tactical programme to support the overall Enterprise Solutions business strategy.
Own and deliver the global marketing plan to deliver business objectives and drive business growth.
Develop and implement demand generation strategies to meet sales leads goals.
Create and roll out account based marketing plans to drive both client expansion and new client acquisition.
Content: Define and execute content plans to align to the sales cycle & ABM strategy
Management: Manage two marketing executives to effective executive events and campaigns across multiple channels. Leading from the front and inspiring growth
Partnerships: Build relationships with key partners and utilize their networks to build brand awareness and increase the number of contacts on our database
CRM: define audience and lifecycles and work with CRM team to deliver acquisition, nurture and expansion campaigns
Digital paid campaigns: Build campaigns to drive leads
Budget planning: define spending and monitor ROI and reshape where needed
Support of implementation teams with active recruitment projects
Sales materials: develop and maintain sales collateral and marketing resources
Social: Overall management of Social Media. Build followership and engagement of LinkedIn pages
Website: ensure our website is kept current and optimised by the web teams and develop campaigns to drive traffic
Ensure effective tracking of all marketing activity and regular report to sales and operational teams on progressProfile
The successful candidate:
Knowledge of B2B marketing strategies, channels, and branding
Experienced analyzing conversion data, ROI, and other analytically oriented material
Experience running B2B CRM campaigns as well as ABM exposure
Strong project management, multitasking, and decision-making skills with a problem-solving attitude
Very high attention to detail
Solid stakeholder management is critical for this role
Team-player and self-motivated to help to grow the PO brand
Ability to think creatively and innovatively
Leadership, negotiation, and convincing skills to ensure high-quality collaboration with local/regional marketing & business teams
English advanced level required with strong written and oral communication skills, additional languages will be considered as a plus
Job Offer
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