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Senior Marketing Specialist

Job Posted: 4 days ago

Salary: £ 50,000 - 53,000 / Annum
Job Type: Permanent
Location: County Meath

Expire in: 24 days

Job Description

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Summerhill area of Co. Meath.

This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive. 

The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.

About the job

Senior Marketing Specialist
Summerhill, Co. Meath (Hybrid)
Up to €53K

What You'll Get

Up to €53K basic
25 days annual leave + Bank Holidays
Company pension scheme
Company laptop and phone
Hybrid working 
Role & Responsibilities

Own and deliver the digital channel planning 
Act as the internal digital subject-matter expert
Identify opportunities for selective non-digital marketing activity 
Manage performance through hands on operational marketing activity 
Drive continuous optimisation of lead generation
Monitor campaign effectiveness and adjust investment to maximise ROI
Continuously improve the end-to-end digital customer journey
Identify opportunities & actively enhance UX, CRO and engagement
Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent)
Analyse customer behaviour and campaign performance 
Own and collaborate with colleagues on SEO plans, activities and organic performance
Collaborate with international teams to localise content effectively for IE and UK markets
Manage relationships with external digital agencies and technology partners
Own the local marketing budget 
Set clear KPIs, evaluate agency performance and drive continuous improvement
Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
Ensure alignment between local and international marketing strategies 
Skills & Experience Required

5+ years’ experience in a digital or performance marketing role
Proven experience managing PPC and paid social campaigns with measurable ROI
Experience managing agencies and external partners
Strong understanding of analytics platforms (GA4, Looker Studio or similar)
Familiar with CRM systems – Hubspot experience advantageous
Commercially minded with strong performance focus
Data driven decision maker

Before You Apply

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