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We are seeking a UK BASED Senior Product Marketing Manager who will be responsible for positioning, storytelling, overall go-to-market, competitive intelligence, and growth.
The Product Marketing team is a high-impact, high-visibility team and this role requires a strong PMM who can lead strategic projects and measure their impact effectively.
The Senior PMM role involves close collaboration with cross-functional teams to build the foundations and own the end-to-end execution of a successful Product Marketing function. You will create the buyer personas, craft positioning and messaging, lead content development and sales enablement, and track results to ensure a significant impact on our business.
Key Responsibilities
• Own the go-to-market (GTM) strategy and execution to drive measurable commercial growth for your vertical.
• Develop and own the positioning and messaging of the Life Sciences vertical, collaborating with Marketing, Product and Sales to bring the messaging to life.
• Collaborate with teams to create compelling sales and marketing collateral and internal/external communications to drive adoption and growth.
• Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
• Conduct customer and market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.
• Create marketing programs (e.g., sales documentation, product videos, website copy, blog posts, white paper, etc.) that articulate the benefits of the product and/or features.
Required Skills, Knowledge and Expertise
• At least 2-4 years of product marketing experience in B2B SaaS, with a strong understanding of the entire product marketing function.
• Strong analytical, execution and problem-solving skills.
• Excellent communicator, both written and verbal.
• A result-driven powerhouse. We’re all about getting things done, and we need your
help to build a vertical that is focused on outcomes and not inputs.
• Able to work independently and effectively within a fluid environment by systematic
and organized work.
• High energy and contagious enthusiasm
• Familiarity with the Life Science sector (specifically biomechanics / sports science /
gait analysis / sports vision) is an advantage
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