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Supporter Acquisition Manager
Job Posted: a day ago
Salary: £ 45,000 - 48,000 / Annum
Job Type: Permanent
Location: West End, London
Expire in: a month
Job Description
Job Title: Supporter Acquisition Manager - Public Giving
Location: Hybrid / City of London - office-based Tuesdays and Thursdays
Contract Details: Permanent
Salary: Up to £48,000 DOE
Benefits:
25 days annual leave increasing with service + bank holidays
Life assurance x4 annual salary
EAP programme
Flexi-time
Matched employer contribution pension scheme up to 10%
Interest free season ticket loan
Cycle to work scheme
Free eye tests
Plus more 🤩
About this role:
As a key member of the Fundraising & Communications division, you will lead the recruitment of new individual supporters through diverse fundraising products and multi-channel campaigns, both online and offline. Part of the Marketing & Engagement team, you'll use data-driven insights to plan, execute, and refine strategies, while managing budgets, campaigns, stakeholders, partners, and creative output. Strong communication, relationship management, and multi-channel marketing expertise are essential.
Responsibilities:
Develop & deliver a long-term supporter acquisition strategy which aligns with the wider Fundraising & Communications strategy to create growth
Leading acquisition budgeting and forecasting by working with internal and external stakeholders to determine opportunities for investment and expected returns
Projecting long-term ROIs and planning and modelling supporter journeys
Establishing KPIs, monitoring, analysing and reporting them across campaigns
Collaborating on integrated campaign planning to maximise the value of owned, earned and paid media together for fundraising outcomes
Tendering for key supplier partners and negotiating cost-effective contracts
Overseeing creative design and production for all supporter acquisition activity
Liaise with the Content Producer to ensure we have strong content for acquisition
Monitoring acquisition activity on a regular basis and working with partners and internal colleagues to optimise activity to secure the best possible returns
Overseeing a portfolio of supplier partners and ensuring their excellent management
Training fundraising staff as necessary to a high standard
Work with the Data & Insight Manager to obtain relevant insight and data selections
Provide a regular internal overview on performance to internal stakeholders
Protect and develop the brand, ensuring usage is within guidelines
Setting up campaigns and project managing their effective commencementRequirements:
Experience of managing large customer or supporter recruitment budgets
A thorough understanding of the principles of direct and digital marketing, customer or supporter development and supporter or customer care
Experience in developing and overseeing acquisition campaigns for a diverse range of audiences
Experience of reviewing, developing and delivering integrated strategic supporter journeys, with experience of overseeing the development of direct response creative, copy and design
Key stakeholder engagement skills
End-to-end project management experience
Innovation experience including product development
Experience of working with a range of fundraising channels and suppliers
You lead by example and are both a results driven and empathetic leader
You enjoy building relationships with a diverse range of stakeholders and colleagues
Able to work collaboratively and be a supportive and effective team member
Able to display initiative and work with minimal supervision and manage own workload
Office Angels is an employment agency and business. We are an equal-opportunities employer who puts expertise, energy and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. By showcasing talents, skills and unique experiences in an inclusive environment, we help individuals thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.
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