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Trade Marketing Assistant
Inspire Resourcing are recruiting for a Trade Marketing Assistant, to work within our clients expanding marketing team, based in Chesterfield.
This is a fantastic opportunity for a marketing professional to join a passionate, committed and friendly team.
The Role
This role is for someone who is passionate about driving brand development, supporting the Marketing team, alongside existing and developing customer bases, to ensure they have all they require to increase product demand, including educational content, website audits, product launch strategies, exhibition and training support. Reporting into the Director of Marketing and Communications, the ideal candidate will positively and proactively look for B2B-focused ways to drive product demand and develop brand awareness for all three in-house brands.
Key Areas Of Responsibility
* Assist the Director of Marketing in developing and executing trade marketing strategies to drive brand awareness, engagement and sales growth.
* Supporting the wider team and PR agency with trade announcements and press releases.
* Create, update, maintain and roll out training content in various formats including but not limited to; e-learning, PDFs, Powerpoint, film and printed content.
* Support with CSR initiatives and reporting.
* Review and update each of the brand’s trade media portals.
* Audit the brand’s digital presence on retailer and distributor platforms.
* Monitor and analyse market, brand and competitor activities to inform on strategic decisions.
* Collaborate with the Sales and Marketing teams to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives and sales objectives for independent account base.
* Support with product launch campaigns and sales promotions.
* Creation of a quarterly newsletter for our international distributors.
* Maintaining and updating brand workbooks.
* Working with the Sales Team on creating lead generation strategies via digital and traditional direct mail campaigns.
* Track B2B marketing performance and return on investment.
* Collaborate with cross-functional teams to create and implement campaigns and content that align with each brand’s overall ethos.
* Maintain product information databases, keeping them updated and readily available for customers.
* Occasional attendance at trade shows and customer meetings.
* Proactively research and present ideas for content and wider marketing campaigns.
* Supporting the wider Marketing Team with ad-hoc duties and daily marketing activities, including event preparation.
* Monitoring sales enquiries and distribute these to relevant members of the Sales team.
* Support the Head of Marketing to keep B2B brand presentations fresh and up to date.
* Contribute ideas for company LinkedIn pages, working alongside the Marketing Executive.
Ideal Candidate Will:
* Be confident communicating with consumers and customers.
* Demonstrate excellent written and verbal communication skills.
* Be able to effectively tailor content and approach to different brands’ tones of voice.
* Have an analytic mind looking for ways to drive brand awareness and better support the customer base.
Requirements
* At least one year’s experience in a relevant role.
* Full UK Driving licence.
* Computer literacy – MS Outlook, Excel, Word
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Looking for your next career move? Join a top company hiring Trade Marketing Assistant job near me in Chesterfield, Derbyshire! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!
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