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Trade Marketing Manager
Job Posted: 8 hours ago
Salary: £ Competitive
Job Type: Permanent
Location: Burnham-on-Sea, Somerset
Expire in: a month
Job Description
Trade Marketing Manager
We’re partnering with a highly respected, industry-leading organisation on the lookout for a Trade Marketing Manager to join their offices in Somerset. This is an excellent opportunity to join a growing team and make an impact within a dynamic, forward-thinking company.
Accountable for the marketing strategy and execution for key accounts across multi-site merchants and independent retailers, supporting the sales team to drive profitable growth via range execution and promotional activity. This high-profile role will take the lead in targeting and supporting new clients, with a tailored marketing approach covering account pitch, range set up, marketing requirements and ongoing tactical activity. This role includes close collaboration with Sales, Product Development, Marketing Communications and Customer Service.
Key Responsibilities:
* Management of marketing plan across Multi site merchants and Retail stores in line with brand and account strategy
* Management of Trade Marketing budget for all key accounts to drive sales growth, demonstrating ROI
* Initiate collaborations with partnerships, sponsorships, and third parties to develop marketing and promotional activities that increase awareness and sales by channel
* Responsible for developing and managing annual marketing plans with top 10 clients, scheduling activity and initiatives to support sales
* Responsible for ensuring the brand is represented correctly with all distributors via engaging displays / POS and promotional material
* Work closely with the Retail sales teams to ensure appropriate Trade Marketing support for new account openings and new client development
* Event execution, supporting the marketing dept to ensure sales team requirements are met via stand content and display, support materials and customer follow up activity
* Oversee briefing of promotional materials and promo events such as Advent calendar, January Sales, etc.
* Internal post-event reporting, with highlights and key takeaways
* Supporting incentive schemes and hosting preview events and insight meetings
KEY SKILLS & REQUIREMENTS
* Strong promotional / marketing management experience, ideally within retail, interiors, or premium consumer goods
* Commercially minded and organised, with confidence managing agencies and stakeholders
* Creative and proactive, with the ability to balance planning with reactive activity
* Flexible to travel regularly to showrooms, with the role based two days a week in the office initially (with scope for one day working from home)
* Significant experience (3-5 years minimum) in a Trade Marketing Management role
* Business / Marketing degree qualified
* High degree of commercial aptitude; ability to analyse and review data and substantiate projects
* Proven track record of evaluating and developing strategic market opportunities
* Excellent influencing skills with the ability to present at all levels and manage external stakeholders
* A positive and motivated individual, with a high level of organisation and project management skills
* Used to working in a fast-paced environment - flexibility to adapt is essential
* Professional communication skills both written and verbal; numerate and literate; with exceptional levels of accuracy and a high attention to detail
* Proficient IT and Reporting skills
* Ability to work individually as well as part of a team
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