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Traditional Marketing Manager
Job Posted: 38 minutes ago
Salary: £ 30,000 - 35,000 / Annum
Job Type: Contract Temporary
Location: Birmingham, West Midlands
Expire in: a month
Job Description
About the Role
I'm currently partnering with a UK transport organisation to recruit a Marketing Manager. This is an excellent opportunity to join a well-established brand that's revolutionising how people travel across Britain. This is not a Digital Marketing role, this role focuses on traditional/physical Marketing e.g. OOH
Key Responsibilities
As Marketing Manager, you will:
Develop compelling marketing campaigns that encourage potential customers to switch from car to coach travel
Contribute to the company's 3-year Marketing Strategy and Customer Experience Strategy
Lead delivery of brand, partnerships and student marketing activity for the coach division
Ensure all campaigns are built on robust research and customer insights
Work closely with Commercial teams to align campaign activity with business priorities
Collaborate with Performance Marketing and Content teams to integrate brand strategy across organic channels
Partner with Marketing Services and Ecommerce teams to deliver seamless customer experiences both physically and digitally
Manage production processes to ensure campaigns are delivered on time and within budget
Support development of presentations to gain buy-in from senior stakeholders
Implement measurement frameworks to track KPIs and extract insights for future campaigns
Monitor industry trends and identify new marketing opportunities
Build strong relationships with external agencies and internal stakeholders
Manage campaign budgets effectively
The Ideal Candidate
You'll be reporting to the Senior Brand Marketing Manager and will need:
Proven experience in brand marketing and campaign management - in a traditional non digital setting.
Strong analytical skills with the ability to translate data into actionable insights
Experience working collaboratively across multiple departments
Excellent stakeholder management abilities
Creative thinking with a strategic mindset
Budget management experience
Knowledge of the travel or transport sector (desirable)At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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