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Visitor Economy Research & Insights Manager
Job Posted: a day ago
Salary: £ 45,000 - 47,000 / Annum
Job Type: Permanent
Location: Birmingham, West Midlands
Expire in: a month
Job Description
Job title: Visitor Economy Research & Insights Manager
Location: Birmingham, West Midlands (Hybrid 3 days a week)
Contract: Permanent, Full-time
Start date: September 2025 - November 2025
Salary: Competitive + Benefits
The Role
We are seeking a highly skilled Visitor Economy Research & Insights Manager to lead on research, evaluation, and intelligence programmes within the visitor economy. This role will oversee data collection, analysis, and interpretation to inform strategic decision-making, influence policy, and drive targeted activity across tourism, business events, and major projects. Working closely with senior stakeholders, government bodies, and industry partners, the successful candidate will provide high-quality insights and evidence to support growth and development in the regional visitor economy.
Key Requirements
Lead the design and delivery of a visitor economy research and evaluation programme.
Analyse local, regional, national and international data to identify opportunities and challenges.
Produce clear reports, policy briefs and presentations to internal and external audiences.
Coordinate primary and secondary data collection across the region.
Manage budgets, procurement processes, and commissioned research projects.
Collaborate with stakeholders across government, academia, and industry.
Ensure data compatibility, quality control and adherence to statistical standards.
Support regional strategies and funding bids through robust evidence and insights.
Represent the organisation in national forums and with destination marketing bodies.
Oversee protocols and standards for consistent data collection and sharing.Candidate Criteria
Proven experience in research, evaluation or insight roles, ideally within tourism, events, or the wider visitor economy.
Strong analytical skills with the ability to interpret complex data sets.
Excellent written and verbal communication skills, including presenting findings to senior stakeholders.
Demonstrated ability to manage multiple projects, budgets and procurement processes.
Track record of working with public sector bodies, academia and/or industry partners.
Knowledge of UK government policy processes and consultations.
Skilled in data modelling, interpretation and market intelligence reporting.
Experience commissioning, managing, and quality-assuring external research.
Ability to build and maintain strong stakeholder relationships.
A collaborative, proactive and detail-oriented approach with strong problem-solving skills.
Please apply for more information
GleeMD
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