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YouTube Content Strategist
Job Posted: a month ago
Salary: £ 49,302 - 82,171 / Annum
Job Type: Permanent
Location: USA
Expire in: 4 days
Job Description
KRG are partnered on a long-term, exclusive basis with a high-growth, creator-led business who are looking for a YouTube Content Strategist who will work directly with the high-profile Founder. This is a rare opportunity to take full ownership of a YouTube ecosystem within a mission-driven brand that is scaling globally.
You will sit at the intersection of creative direction, data, and growth strategy, shaping content that reaches and impacts millions. Working alongside a talented team of creatives, you'll be responsible for defining what success looks like on YouTube.
The Role
As YouTube Content Strategist, you will own the end-to-end performance and evolution of the channel. You'll combine creative instinct with analytical rigour to build a scalable, high-performing content engine.
Key responsibilities include:
Leading YouTube strategy, growth, and performance across long-form and short-form content
Defining and evolving content formats, storytelling approaches, and channel identity
Developing high-converting titles, thumbnails, and metadata strategies
Using analytics (retention, CTR, traffic sources) to inform decisions and optimise performance
Running A/B tests and experimentation frameworks to continuously improve results
Identifying trends, opportunities, and gaps in the market to drive innovation
Collaborating closely with a team of editors, creatives, and marketers
Supporting broader brand and content strategy across platforms
What We're Looking For
Proven experience (ideally 3/5+ years) scaling YouTube specifically for a creator, media brand, or digital business
Deep expertise in YouTube analytics, algorithm behaviour, and monetisation strategy
Strong track record of growing and sustaining large audiences
Ability to translate data into clear, actionable content strategies
Highly autonomous with a founder mindset and strong ownership mentality
Comfortable operating in a fast-paced, performance-driven environment
Passion for digital content, storytelling, and the creator economy
Why This Role?
Work directly with a high-profile Founder in a rapidly scaling business
Take full ownership of a core growth channel with global reach
Join a collaborative, creative team within a high-performing environment
Be part of a mission-led brand making a real impact
Competitive compensation and strong benefits package via a global agency structure
Fully remote with flexibility, working within EST time zone alignment
Additional Details
US or UK-based candidates - you must be able to commit to working on EST timing.
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