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Digital Marketing Specialist

Job Posted: 17 days ago

Salary: £ 50,000 - 50,000 / Annum
Job Type: Temporary
Location: Liverpool, Merseyside

Expire in: 10 days

Job Description

Job title: Digital Marketing Specialist (DMS)  

Salary: Up to £50,000p/a DOE 

Hours:  Monday - Friday 9:00 am - 5:00 pm 

Location: Fully remote 

Role Overview 

HRGO Recruitment are currently seeking an experienced, data-driven Digital Marketing Specialist to lead integrated marketing campaigns that drive brand awareness, customer acquisition, and measurable business growth. 

This role combines performance marketing expertise with AI-powered content creation and automation to maximise campaign impact and efficiency. 

Key Responsibilities 

Plan, execute, and optimise multi-channel marketing campaigns 
Own paid digital channels (Google Ads, PPC, paid social) and manage full campaign lifecycle 
Set KPIs, monitor performance, and optimise for ROI 
Manage budgets and forecasting 
Use data to inform segmentation, targeting, and messaging strategies 
Maintain brand consistency across all communications 
Support PR and customer journey initiatives 
Leverage AI tools to create and optimise content (blogs, emails, ads, landing pages, social media) 
Develop effective prompts and refine AI-generated content to align with brand voice 
Implement automation and AI solutions to improve efficiency 
Collaborate cross-functionally and mentor a Campaign Executive   

Skills & Experience 

Proven experience in campaign or demand generation marketing (SaaS, tech, or B2B preferred) 
Strong Google Ads and analytics expertise 
Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce) 
Hands-on experience using AI content tools 
Strong analytical, copywriting, and project management skills 
Commercially minded with experience managing budgets and KPIs 
Have your own equipment  

If you are interested in this role, please contact Mia at (phone number removed) or email (url removed)

Before You Apply

Do not include the following in your job application, CV, or cover letter:

Bank details.
National Insurance number.
Date of birth.

You should not be asked for payment or irrelevant information. If you have concerns about a job advert or employer, seek guidance on how to proceed.

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