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Shopper Activation Executive

Job Posted: 3 days ago

Salary: £ 40,000 - 50,000 / Annum
Job Type: Contract
Location: Berkshire

Expire in: 25 days

Job Description

The Shopper & Activation Executive owns the strategy and delivery of best‑in‑class shopper activation, bringing brands to life at the point of purchase across omnichannel retail. Working cross‑functionally with Sales, Brand and external partners, the role drives commercially effective, sustainable activation that fuels brand growth.

Client Details

This is an opportunity within a market‑leading, international FMCG organisation, known for its iconic consumer brands and long‑standing heritage. The business offers a values‑led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.

Description

Lead and own the end‑to‑end shopper activation and visibility agenda across the UK
Develop and deliver the annual activation strategy by brand and key customer
Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
Translate global visibility frameworks into locally relevant, high‑impact executions
Act as the UK lead for shopper activation, working with Group and BU stakeholders
Manage agency and supplier partners to deliver innovative, high‑quality POS and activation solutions
Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact
Drive innovation in POS, retail media and omnichannel activation
Champion sustainability and continuous improvement across all activation materialsProfile

Degree‑level qualification or equivalent experience
Strong experience in shopper / Brand activation, trade or retail marketing within FMCG
Commercially astute, with a solid understanding of grocery and convenience retail
Deep understanding of shopper behaviour and the path to purchase
Proven ability to influence senior stakeholders and work cross‑functionally
Excellent project management and budget control skills
A strong eye for brand execution, design quality and detail
Proactive, resilient and comfortable operating at pace 

Job Offer

12 months FTC £40,000 (5days ) / £50,000 (4days ) considered Hybrid Working

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Looking for your next career move? Join a top company hiring Shopper Activation Executive job near me in Berkshire! This is your chance to work on exciting projects, grow professionally, and enjoy a rewarding career with competitive pay and excellent benefits. Whether you're an experienced professional or looking to take the next step, this role offers the perfect opportunity to enhance your skills and make an impact. Don’t miss out—apply today via Vita CV and take your career to the next level!