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CRM & Email Marketing Executive

Job Posted: 7 days ago

Salary: £ 28,000 - 28,000 / Annum
Job Type: Permanent
Location: Bolton, Greater Manchester

Expire in: 20 days

Job Description

CRM & Email Marketing Executive

Reports to: Head of Sales and Marketing

Type: Full-time, Permanent

Salary: £28,000 per annum

About the Role:

We are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our HubSpot CRM and manage highly targeted email campaigns. This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines.

You will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.

Key Responsibilities:

HubSpot CRM Management

  * Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.

  * Build and manage lists, segments, forms, landing pages, workflows, and sequences.

  * Ensure consistent data practices and CRM adoption across sales and marketing teams.

  * Manage integrations with websites, and third-party marketing tools.

Email Marketing & Automation

  * Plan, build, and execute email campaigns aimed at generating new client and candidate leads.

  * Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).

  * Write, design, and test email templates with strong CTAs and personalised messaging.

  * Conduct A/B tests to optimise open rates, click rates, and conversion performance.

  * Monitor and improve email deliverability and compliance (GDPR).

  * Manage email deliverability, sender reputation, and compliance (GDPR).

Data Management & Quality Control

  * Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.

  * Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.

  * Enrich contact records through research, integrations (AI), and data tools.

  * Maintain reporting accuracy.

Lead Generation & Funnel Optimisation

  * Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.

  * Build flows that convert website visitors, candidates, and prospects into qualified leads.

  * Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.

  * Collaborate with sales team to ensure timely follow-up on new leads.

  * Track conversion paths and recommend improvements to drive higher-quality lead flow.

Analytics & Performance Reporting

  * Develop and maintain dashboards reporting on CRM and email performance.

  * Track key metrics, including:

      * Email engagement (opens, clicks, replies)

      * Lead volume and quality

      * Contact lifecycle movement

      * Conversion rates across funnel stages

  * Provide insights and recommendations to improve campaign targeting and effectiveness.

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