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CRM & Loyalty Manager

Job Posted: a month ago

Salary: £ 65,000 - 75,000 / Annum
Job Type: Permanent
Location: Redditch, Worcestershire

Expire in: 13 hours

Job Description

CRM & Loyalty Manager | The Midlands | Salary up to £75k + Benefits

Zachary Daniels Recruitment are partnering with a leading customer focused retail business to recruit a CRM & Loyalty Manager. This CRM & Loyalty Manager role will take ownership of the company's CRM, loyalty and customer engagement strategy, helping to drive stronger relationships with customers across both digital and in-store channels.

Reporting into the Head of Customer & Loyalty, the CRM & Loyalty Manager will play a key role in shaping lifecycle communications, evolving the loyalty proposition and using customer insight to increase engagement, retention and long-term value. This is a hands-on opportunity for a CRM & Loyalty Manager to influence how the business connects with its customers and delivers measurable commercial impact.

Key Responsibilities

Define and deliver the CRM strategy across the full customer lifecycle, including acquisition, onboarding, engagement, retention and reactivation

Plan, execute and optimise CRM campaigns across channels such as email, SMS and other direct communication platforms

Lead audience segmentation and personalisation strategies to deliver relevant and engaging communications

Own the development and ongoing optimisation of the company's loyalty programme, including rewards, benefits and partnerships

Design and improve customer journeys across both digital and in-store touchpoints

Work closely with data and analytics teams to track performance, generate insights and optimise campaigns

Collaborate with marketing, digital and technology teams to deliver customer initiatives with clear commercial impact

Lead and develop a small CRM and campaign delivery team

About You

Background in CRM, loyalty or customer engagement within a retail or customer led environment

Strong understanding of CRM platforms and lifecycle marketing strategies

Proven track record developing customer propositions, loyalty programmes or personalised customer journeys

Highly data-driven, using insight and testing to improve engagement and performance

Strong stakeholder management skills with the ability to collaborate across multiple teams

Commercially minded with a passion for improving customer engagement and driving measurable results

A hands-on leader who thrives in a fast-paced environment and enjoys delivering both strategy and execution as a CRM & Loyalty Manager

Apply today to find out more and be considered!

BH35679

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